How to Expand Your Franchise to New Markets

How to Expand Your Franchise to New Markets

Pizza Factory is moving down south! That’s right, our iconic West Coast brand is expanding into the Southeast with our first location in Athens, Georgia.

Pizza Factory is adding a new location in Athens, Georgia.

Brandon Broadwell, our new franchisee leading the charge, first became familiar with our concept when he lived in Temecula, California. He became a regular at his town’s Pizza Factory, which happened to be owned by our very own CEO, Mary Jane Riva. Since then, Broadwell has been a serial entrepreneur, starting his own business in the vending service industry, which he helped run for 10 years. Now, after selling his company, he looks forward to growing with Pizza Factory and bringing our Awesome pizza concept into a brand new state.

This expansion into an untapped region presents a unique opportunity to cultivate a new fanbase with an established brand. While jumping into new markets is exciting, it has to be done strategically. Expanding without a distinct plan is risky, but if you follow these steps, you’ll be set for success.


Build a Strong Brand Identity

For a franchise to grow and succeed, you must have a strong brand identity and established core values that make you recognizable throughout your industry. The stronger your brand personality, the better off your franchise system will be.

At Pizza Factory, we have spent years cultivating a strong presence that has made our brand an integral part of the community. The hometowns we serve have been our lifeblood since we began franchising and we’ve stayed true to our values and the product we serve. All of our food – pizza, pasta, salad – is made fresh on-site, including our pizza dough, meat sauce and never-frozen toppings.


Foster Community Relationships

With locations across the country, there must still be a balance between your national name and having a local presence. Each franchisee must stay in touch with their community, market locally and act as though it were a traditional small business.

Each Pizza Factory franchisee plays an important role in his or her neighborhood as a community leader. From sponsoring sports leagues and school nights to donating pizzas and fundraising events, Pizza Factory franchisees are truly awesome – donating a helping hand to those who need it.


Create a Streamlined Process

For new markets to be successful, you have to set up a streamlined process with effective training and support resources to get the new location up and running.

Our comprehensive training program will have you throwin’ dough like a pro in no time. No matter your experience level, our experienced team is committed to training Pizza Factory franchisees to equip them with everything they need to run their business successfully. With multiple buildout options ranging from 1,000-4,000 square feet, we have options to fit any location and franchisees’ needs.

We’ve successful created a strong system that can expand beyond the West Coast to regions across the country. Right now, we’re actively growing nationwide and seeking multi-unit operators to develop within untapped markets, included two of our newest states Georgia and Texas.


Learn more about franchise opportunities with Pizza Factory.


How to Create a Company Culture that Empowers Women

From hiring to mentorship, we are always supporting women in our workplace. In fact, we were recently recognized as a Top Franchise for Women by Franchise Business Review based on our leadership, training and core values.

Over the years, the franchise industry has been dominated by women. Today, 29% of all franchisees are solely women-owned and 32% of franchises open in the last 24 months are led by women.

We strive to create a positive company culture empowered by women. At Pizza Factory, you’ll see female leaders thrive at every stage of our business, from franchisee to CEO.

With strong female leadership at our base, we sat down with CEO Mary Jane Riva and multi-unit franchisee Allision Williams to discuss their path to entrepreneurship and how Pizza Factory fits the bill for a strong female-led company.


Have there been any moments in your career where a female mentor helped guide your path? 

Mary Jane: My first job was in a woman-owned donut shop. The women I worked with were some of the hardest workers I’ve ever known. With that strong foundation, I’ve tried to set the same standard for our company,” Riva said.

Allison: “My journey with Pizza Factory started working for MJ when I was 15. She really taught and showed me what it takes to own and run a store. I always felt Pizza Factory empowered their employees, regardless of gender, to work from the ground up, and one day own their own franchise.”

Mary Jane: “Yes, I’ve worked with Allison since she was a teenager and immediately recognized her drive for success and dedication for the brand,” said Pizza Factory CEO Mary Jane Riva. “Allison has proven herself as not only a trusted employee but also an awesome franchise operator. After she seamlessly established the Twain Harte restaurant as a community staple, I knew she was the right person to oversee the transition with the San Andreas location. With a customer-base already established and under Allison’s guidance, I’m confident restaurant’s success will continue.”


What led you to a career in franchising? 

Mary Jane: “I operated my own donut shop called MJ’s Donuts when I was 20-years-old.  I always knew I wanted to be self-employed, and my sister and brother owned Pizza Factory franchises. That’s how I began my franchise career with my husband in 1990.”

Allison: “I love everything about Pizza Factory and expanding my portfolio with the brand was an easy decision,” said Williams. “With innovation constantly on our minds at Pizza Factory, I saw an opportunity to take over an existing location that has already established itself within its community. Plus, I’ve seen firsthand how much support and guidance the corporate team provides. They’re truly invested in your growth, both personally and professionally.”


As a female CEO, what advice would you give young women looking to start a career in the business/ franchising sectors? 

Mary Jane: It’s important to surround yourself with good people who support you and will be honest. Never stop learning, listening, and going after your goals, regardless of how hard they are. At the same time,  embrace mentors with skillsets in areas that you are weak. Be yourself, but grow into better versions of you. Be strong, but be kind, even if others aren’t, and most importantly take care of yourself on your journey.”


If you’re looking to join our franchise family, click here to learn more.