In a strategic move to bolster the executive leadership team, Pizza Factory, the award-winning pizza franchise, recently welcomed two industry veterans to our corporate team. Jenny Oliveira, Director of Brand Culture, and Jackie Smith, Vice President of Marketing, bring a wealth of experience to further propel our brand’s growth and outreach.
Jenny Oliveira: Cultivating Brand Culture with Passion
The heartbeat of any brand lies not just in its operations but in the culture it cultivates. For Pizza Factory, this heartbeat is further amplified with Jenny Oliveira, our newly appointed Director of Brand Culture. With a stellar professional background spanning 37 years with Pepsi, Oliveira brings a wealth of experience and a genuine passion for connecting with customers.
Oliveira’s unique perspective gained from both front-of-the-house and back-of-the-house experiences positions her as a valuable asset to Pizza Factory. Her organizational skills, honed over decades, are seamlessly integrated into her role, shaping the brand’s culture and enhancing consumer experiences.
“The brand’s authenticity, impactful community involvement, and unwavering dedication to its franchisees truly resonated with me from the beginning,” said Oliveira. “I’m eager to connect with the customer base, get out into the field, and share Pizza Factory’s awesome culture with our fans.”
Jackie Smith: Charting the Marketing Landscape
Simultaneously, Pizza Factory has brought Jackie Smith on board as the Vice President of Marketing, reinforcing our brand’s commitment to innovation and strategic growth. Smith, with over 20 years of experience in the restaurant industry, has previously played pivotal roles in marketing for renowned brands such as McDonald’s, TOGO’s, and Ike’s Love and Sandwiches.
Smith’s expertise lies in leveraging technology to drive sales, focusing on Loyalty, Online Ordering, and the App experience. A long-time fan of Pizza Factory, she is determined to employ her data-driven skillset to identify new opportunities and expand the brand’s digital reach. Smith aims to optimize integrations with point-of-sale and loyalty systems, with ambitious goals of broadening the customer base and enhancing the brand’s presence in the digital landscape.
Pizza Factory: A Powerhouse of Growth
Pizza Factory recently ranked on the 2023 Franchise Times Top 400 list for the fifth consecutive year, as our brand continues to set the standard in the pizza industry. With an array of fast-casual prototypes, family-friendly dining options, and an expert corporate support team, our Awesome brand is poised for nationwide expansion.
For more information about franchise opportunities with Pizza Factory, fill out an inquiry form and our team will be in touch.