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How to Expand Your Franchise to New Markets

Pizza Factory is moving down south! That’s right, our iconic West Coast brand is expanding into the Southeast with our first location in Athens, Georgia.

Pizza Factory is adding a new location in Athens, Georgia.

Brandon Broadwell, our new franchisee leading the charge, first became familiar with our concept when he lived in Temecula, California. He became a regular at his town’s Pizza Factory, which happened to be owned by our very own CEO, Mary Jane Riva. Since then, Broadwell has been a serial entrepreneur, starting his own business in the vending service industry, which he helped run for 10 years. Now, after selling his company, he looks forward to growing with Pizza Factory and bringing our Awesome pizza concept into a brand new state.

This expansion into an untapped region presents a unique opportunity to cultivate a new fanbase with an established brand. While jumping into new markets is exciting, it has to be done strategically. Expanding without a distinct plan is risky, but if you follow these steps, you’ll be set for success.

 

Build a Strong Brand Identity

For a franchise to grow and succeed, you must have a strong brand identity and established core values that make you recognizable throughout your industry. The stronger your brand personality, the better off your franchise system will be.

At Pizza Factory, we have spent years cultivating a strong presence that has made our brand an integral part of the community. The hometowns we serve have been our lifeblood since we began franchising and we’ve stayed true to our values and the product we serve. All of our food – pizza, pasta, salad – is made fresh on-site, including our pizza dough, meat sauce and never-frozen toppings.

 

Foster Community Relationships

With locations across the country, there must still be a balance between your national name and having a local presence. Each franchisee must stay in touch with their community, market locally and act as though it were a traditional small business.

Each Pizza Factory franchisee plays an important role in his or her neighborhood as a community leader. From sponsoring sports leagues and school nights to donating pizzas and fundraising events, Pizza Factory franchisees are truly awesome – donating a helping hand to those who need it.

 

Create a Streamlined Process

For new markets to be successful, you have to set up a streamlined process with effective training and support resources to get the new location up and running.

Our comprehensive training program will have you throwin’ dough like a pro in no time. No matter your experience level, our experienced team is committed to training Pizza Factory franchisees to equip them with everything they need to run their business successfully. With multiple buildout options ranging from 1,000-4,000 square feet, we have options to fit any location and franchisees’ needs.

We’ve successful created a strong system that can expand beyond the West Coast to regions across the country. Right now, we’re actively growing nationwide and seeking multi-unit operators to develop within untapped markets, included two of our newest states Georgia and Texas.

 

Learn more about franchise opportunities with Pizza Factory.