Pizza Factory is not just known for its mouthwatering creations. It also sets itself apart in the communities it serves by forging vital partnerships with local organizations. The pizza franchise’s recent partnership with the Spokane Indians is an example of just such an initiative.
Through the wide platform that the minor league baseball team enjoys, Pizza Factory is looking to hit a home run with its iconic “No Bully Zone” initiative far and wide. The pizza franchise launched the program to highlight the pervasiveness of bullying and to encourage schools and area institutions to foster safe spaces for kids.
The signature marketing program promotes the no-bullying message through community resources. In addition, CEO Mary Jane Riva addresses school assemblies in the more than 100 communities where the pizza franchise is located and donates a “No Bully Zone” bench to be installed in playgrounds.
The Spokane Indians partnership is expected to increase awareness of bullying and encourage the creation of no-bully zones through special messaging at Avista Stadium. “The Indians, who have fans across the region, have values and a strong moral compass that align perfectly with our goals,” says Riva. “We pride ourselves on being involved in the communities we serve, and look forward to propelling our anti-bullying message forward with the help of the Indians’ local presence. Together we can reach the masses with love and stop bullying in its tracks.”
Pizza Factory franchisees benefit from such strategic alliances with area sports teams. The pizza franchise has also struck a similar partnership with the San Jose Sharks and always supports school sports teams as well. Such vital alliances help strengthen the pizza franchise in the communities it serves and in turn help franchisees who benefit from the goodwill that Pizza Factory fosters.
Learn more about Pizza Factory and how its marketing initiatives help franchisees.