When Lisa Roscoe stepped into the CEO role at Pizza Factory in July of 2025, she joined at a pivotal moment for our West Coast-based pizza franchise. Last year, we celebrated our 40th year of franchising while entering a new phase of growth under Wonder Franchises, making Lisa’s position both meaningful and driven by anniversary momentum.
Lisa brought a background deeply rooted in franchise development and operational leadership to the Pizza Factory CEO role. She has held legal and real estate development roles with major brands like Tim Hortons and St. Louis Bar & Grill, and most recently served as VP of Real Estate Development at Outfront Media. Her background experience of both operational insight for restaurant franchising and relationship-first leadership made her a natural fit for Pizza Factory’s franchise family. Six months in, Lisa’s commitment to Pizza Factory has revealed exciting new developments for the brand while staying true to our roots.
What has changed about Pizza Factory since Lisa Roscoe became CEO?
Rather than making sweeping changes out of the gate, Lisa focused her first months on understanding our pizza franchise system from the inside out. Once she joined in July of 2025, Lisa spent most of the year connecting directly with franchise owners, visiting both existing and priority growth markets, and balancing how Pizza Factory’s legacy strengths translate into future growth opportunities.
Her priorities centered on:
- Building relationships with franchisees and support teams across the system
- Developing a deeper understanding of established and emerging markets
- Identifying opportunities to strengthen operations and brand standards
- Aligning leadership around a shared vision for long-term growth
By the end of 2025, Pizza Factory was named to Pizza Marketplace’s Pizza Brands to Watch for 2026, a recognition that reflects our renewed strategic focus under Lisa’s leadership and our commitment to being the best pizza franchise for our franchise owners and our guests.
Looking ahead: Lisa’s vision for 2026
As Pizza Factory moves into a new year, Lisa’s focus is clear: strengthen what works, introduce thoughtful innovation, and help franchisees deepen their community connections. In her first full year as CEO, Lisa’s key priorities for Pizza Factory include:
- Driving guest engagement and loyalty through the loyalty app
- Balancing innovation with brand familiarity
- Introducing creative menu items that keep communities excited
- Encouraging local partnerships with schools, teams, and organizations
- Reinforcing Pizza Factory’s role as a neighborhood gathering place
Together, these priorities reflect Lisa’s belief that growth happens when franchisees are equipped with the right tools. Additionally, Pizza Factory’s continued focus on community involvement set the brand apart, contributing to overall brand loyalty and recognition across markets.
Franchisee satisfaction remains the foundation of Pizza Factory
Even through a major leadership transition, one thing has remained constant: Pizza Factory has some of the best pizza franchise support out there. In 2025, we were recognized by Franchise Business Review with multiple honors, including:
- Franchisee Satisfaction Award
- Top Food Franchise
- Top Franchises for Women
These awards are based entirely on feedback from franchise owners themselves, underscoring the strength of Pizza Factory’s franchisee-first culture and the support systems in place across the network.
As Lisa continues her first year at the helm of this pizza franchise, that focus remains unchanged. The goal is to strengthen the franchise systems, relationships, and culture that have defined Pizza Factory for more than four decades, rather than reinventing the wheel.
With six months behind her and an exciting new year ahead, Pizza Factory CEO Lisa Roscoe is entering 2026 with clarity, momentum, and a leadership vision grounded in connection, innovation, and franchisee satisfaction. If you’re ready to join in on Pizza Factory’s momentum, fill out our inquiry form today.