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Pizza Factory To Add Five New Locations To Southern California

Raghav Patel of Global Franchise | February 18, 2022

Pizza Factory has announced the signing of a large franchise

developmental deal with local entrepreneurs and franchise investors, Larry Yanez and Jesus Martinez. The new deal will bring five locations to the San Bernandino and Riverside counties.

Yanez and Martinez are experienced franchisees and multi-brand operators with 17 Wingstop locations in their portfolio. The first restaurant is expected to open in the Inland Empire this year, and every location will feature the brand’s express model that specializes in delivery and carry-out.

“Jesus and I were interested in diversifying with a new brand and when searching for the right concept, Pizza Factory stood out to us,” said Yanez, owner of Fresh Up Restaurants, a restaurant development group.

“The brand’s existing fanbase in California, continued commitment to innovation and hands-on corporate team were all aspects that we were searching for with our next brand. Given our experience with restaurant operations in and around San Bernardino, we’re confident Pizza Factory’s express model will perform well in the market with its seamless approach to off-premise dining. We’re excited to expand our restaurant footprint with Pizza Factory and add the West Coast icon to our ownership portfolio.”

Yanez is experienced in franchise development while Jesus has expertise in restaurant operations, making them the perfect pair to lead the brand’s growth in Southern California.

“It is so exciting to see seasoned multi-brand operators like Larry and Jesus show interest in diversifying with our growing concept,” said Mary Jane Riva, CEO of Pizza Factory.

“The duo’s experience in the restaurant space and quick-service operations make them the perfect franchisees to bring our express model to communities around Southern California. I’m looking forward to seeing them open our concept in communities they know so well while expanding our location count in our home state.”